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About this course
Pokaż więcej Pokaż mniejThe demand for Product Management is increasing at an insane rate. More and more companies are finally figuring out how important this discipline and this role is to their success.
But how exactly do you get into the field? There aren't any degrees in Product Management & there are no certifications. Most Product Managers get into the field through luck or connections. That ends here - we'll get you up to date on ALL the skills you need to learn Product Management AND have the best chance at getting the job you want. There's no more ambiguity to it. We'll show you what you need to know and what you have to do - all taught from a Product Management insider.
Students aren't required to know anything beforehand - we'll teach you the fundamentals, how to apply them, how to develop into an advanced product manager, and finally how to maximize your chances to get a job as a Product Manager.
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Product management is an interdisciplinary role that reaches across teams to plan, design, and continuously bring better products to the market. Product managers are responsible for setting a product vision, defining a product strategy, and developing a roadmap that meets both company goals and user needs.
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The overall process of strategy, organization, concept generation, product and marketing plan creation and evaluation, and commercialization of a new product. Innovative new products are the fuel for the most powerful growth engine you can connect to.
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'User needs' express people's goals, values and aspirations. They are the things people need from a product or service to do something.
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Market Analysis includes market research and competitive analysis. Market research is the way in which Product Managers gather information about customer needs and market drivers. Competitive analysis is a subset of market research.
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Customer development is a formal methodology for building startups and new corporate ventures. It is one of the three parts that make up a lean startup (business model design, customer development, agile engineering).
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